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Why Podcasts Are a Powerful Marketing Tool for Farms

Apr 5, 2021 |

Reasons, Ease & Opportunity for Chefs to Listen to Podcasts

Podcast audiences are on the rise, and in the food world, podcasts make sense. Chefs can pop in their earbuds and listen to podcasts while they’re prepping in the kitchen. 

With limited opportunities for continuing education in the wake of the pandemic, podcasts offer restaurants a time-saving opportunity to access continuing education for front and back of the house staff alike. In Episode 39 of the EATYALL Podcast, Executive Chef Kristian Wade talks about how the backstory on ingredients sells, and how the importance of training his culinary and front of house staff about the ingredients is critical to optimizing sales in the restaurants that he oversees at the Beau Rivage: an MGM Resort. 

These are certainly compelling anecdotes, but there’s more reason to invest in audio content now. Take a look at these statistics compiled in a report released by PodcastHosting.org updated on March 18, 2021. Consider then how these numbers, paired with the ease and opportunity with which professional chefs (arguably the most influential food influencers on the planet) can consume podcast content, and the case cannot be ignored: audio content is a critical component if you want to influence food culture to support the farm products you represent. 

Podcast Impact in 2021: By the Numbers

  • 75% of the U.S. population (across all ages and demographics) is familiar with the term “podcasting” – podcast content has gone mainstream
  • 50% of all U.S. homes are podcast fans
  • 55% (155 million) of the U.S. population has listened to a podcast
  • 37% (104 million) of the U.S. population listen to podcasts at least once a month
  • 24% (68 million) of the U.S. population listen to podcasts weekly
  • 16 million people in the US are “avid podcast fans”
  • 51% of podcast listeners are male, 49% female showing that podcasts have broad appeal 
  • Podcast listeners listen to an average of 7 different shows per week
  • 93% of podcast listeners listen to all or most of each episode
  • 65% of monthly podcast listeners have been listening for less than 3 years
  • Comedy, education, and news are the most popular podcasting genres. The EATYALL Podcast provides candid, funny, entertaining content in the education category. 
  • 81% of podcast listeners pay attention to podcast ads
  • 63% say they sometimes or always ignore TV ads – and statistics regarding radio commercials, digital ads and billboards are nearly the same.
  • 60% of podcast listeners have bought something from a podcast ad
  • 54% are more likely to consider the brand advertised (only 7% are less likely)

Podcasts are useful for education and for motivating sales of your ingredients to your target market. The EATYALL Podcast serves a unique perspective and a trusted third-party platform filled with fresh stories highlighting farms and their ingredients through the eyes of chefs who serve as guest hosts on the episodes that are often recorded on location during farm visits. 

EATYALL has years of podcast experience and mobile recording equipment and production staff that delivers professional content and long term impact with each episode distributed on more than a dozen audio platforms and a video version on YouTube, and each episode is promoted through a unique campaign. Learn more about the EATYALL Podcast and subscribe today. 

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